{"id":477,"date":"2023-11-22T18:47:33","date_gmt":"2023-11-22T18:47:33","guid":{"rendered":"https:\/\/quickcourses.co.uk\/product\/creating-a-google-adwords-campaign\/"},"modified":"2024-01-06T21:41:38","modified_gmt":"2024-01-06T21:41:38","slug":"creating-a-google-adwords-campaign","status":"publish","type":"product","link":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign","title":{"rendered":"Creating a Google AdWords Campaign"},"content":{"rendered":"<p>Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.<br \/><span id='lms-outcomes' class='lms-outcomes'>Learning Outcomes:<\/span><\/p>\n<ul>\n<li>Define Google AdWords and pay per click<\/li>\n<li>Set up keywords lists and groups<\/li>\n<li>Find tracking and statistical information<\/li>\n<li>Describe conversions from clickthroughs<\/li>\n<li>Decide whether they will write their own ads or enlist help<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a [&hellip;]<\/p>\n","protected":false},"featured_media":478,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[24],"product_tag":[],"class_list":["post-477","product","type-product","status-publish","has-post-thumbnail","product_cat-ebook","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","virtual","taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"QuickCourses -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Creating a Google AdWords Campaign - QuickCourses\" \/>\n\t\t<meta property=\"og:description\" content=\"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-11-22T18:47:33+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-01-06T21:41:38+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Creating a Google AdWords Campaign - QuickCourses\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/quickcourses.co.uk\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?page_id=312#listItem\",\"name\":\"Shop\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?page_id=312#listItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/quickcourses.co.uk\\\/?page_id=312\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product_cat=ebook#listItem\",\"name\":\"eBook\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product_cat=ebook#listItem\",\"position\":3,\"name\":\"eBook\",\"item\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product_cat=ebook\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign#listItem\",\"name\":\"Creating a Google AdWords Campaign\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?page_id=312#listItem\",\"name\":\"Shop\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign#listItem\",\"position\":4,\"name\":\"Creating a Google AdWords Campaign\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product_cat=ebook#listItem\",\"name\":\"eBook\"}}]},{\"@type\":\"ItemPage\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign#itempage\",\"url\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign\",\"name\":\"Creating a Google AdWords Campaign - QuickCourses\",\"description\":\"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a\",\"inLanguage\":\"en\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/quickcourses.co.uk\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/713.jpg\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign\\\/#mainImage\",\"width\":600,\"height\":400},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/?product=creating-a-google-adwords-campaign#mainImage\"},\"datePublished\":\"2023-11-22T18:47:33+00:00\",\"dateModified\":\"2024-01-06T21:41:38+00:00\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/#organization\",\"name\":\"QuickCourses\",\"url\":\"https:\\\/\\\/quickcourses.co.uk\\\/\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/quickcourses.co.uk\\\/\",\"name\":\"QuickCourses\",\"inLanguage\":\"en\",\"publisher\":{\"@id\":\"https:\\\/\\\/quickcourses.co.uk\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Creating a Google AdWords Campaign - QuickCourses","description":"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a","canonical_url":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk#listItem","position":1,"name":"Home","item":"https:\/\/quickcourses.co.uk","nextItem":{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?page_id=312#listItem","name":"Shop"}},{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?page_id=312#listItem","position":2,"name":"Shop","item":"https:\/\/quickcourses.co.uk\/?page_id=312","nextItem":{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?product_cat=ebook#listItem","name":"eBook"},"previousItem":{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?product_cat=ebook#listItem","position":3,"name":"eBook","item":"https:\/\/quickcourses.co.uk\/?product_cat=ebook","nextItem":{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign#listItem","name":"Creating a Google AdWords Campaign"},"previousItem":{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?page_id=312#listItem","name":"Shop"}},{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign#listItem","position":4,"name":"Creating a Google AdWords Campaign","previousItem":{"@type":"ListItem","@id":"https:\/\/quickcourses.co.uk\/?product_cat=ebook#listItem","name":"eBook"}}]},{"@type":"ItemPage","@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign#itempage","url":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign","name":"Creating a Google AdWords Campaign - QuickCourses","description":"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a","inLanguage":"en","isPartOf":{"@id":"https:\/\/quickcourses.co.uk\/#website"},"breadcrumb":{"@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/quickcourses.co.uk\/wp-content\/uploads\/2023\/11\/713.jpg","@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign\/#mainImage","width":600,"height":400},"primaryImageOfPage":{"@id":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign#mainImage"},"datePublished":"2023-11-22T18:47:33+00:00","dateModified":"2024-01-06T21:41:38+00:00"},{"@type":"Organization","@id":"https:\/\/quickcourses.co.uk\/#organization","name":"QuickCourses","url":"https:\/\/quickcourses.co.uk\/"},{"@type":"WebSite","@id":"https:\/\/quickcourses.co.uk\/#website","url":"https:\/\/quickcourses.co.uk\/","name":"QuickCourses","inLanguage":"en","publisher":{"@id":"https:\/\/quickcourses.co.uk\/#organization"}}]},"og:locale":"en_US","og:site_name":"QuickCourses -","og:type":"article","og:title":"Creating a Google AdWords Campaign - QuickCourses","og:description":"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a","og:url":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign","article:published_time":"2023-11-22T18:47:33+00:00","article:modified_time":"2024-01-06T21:41:38+00:00","twitter:card":"summary_large_image","twitter:title":"Creating a Google AdWords Campaign - QuickCourses","twitter:description":"Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a"},"aioseo_meta_data":{"post_id":"477","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-06-11 18:55:00","updated":"2025-06-11 18:55:00","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/quickcourses.co.uk\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/quickcourses.co.uk\/?page_id=312\" title=\"Shop\">Shop<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/quickcourses.co.uk\/?product_cat=ebook\" title=\"eBook\">eBook<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tCreating a Google AdWords Campaign\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/quickcourses.co.uk"},{"label":"Shop","link":"https:\/\/quickcourses.co.uk\/?page_id=312"},{"label":"eBook","link":"https:\/\/quickcourses.co.uk\/?product_cat=ebook"},{"label":"Creating a Google AdWords Campaign","link":"https:\/\/quickcourses.co.uk\/?product=creating-a-google-adwords-campaign"}],"_links":{"self":[{"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=\/wp\/v2\/product\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=\/wp\/v2\/media\/478"}],"wp:attachment":[{"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=477"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=477"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=477"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/quickcourses.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}